Privacy Policy

Covered ("we", "our", or "us") respects your privacy and is committed to protecting your personal information. This Privacy Policy outlines how we collect, use, store, and share information when you use our app, services, and website (collectively, the "Platform").

Personal Information

• Name, email address, and password when you sign up
• Preferences such as dietary needs, household size, and shopping habits

Usage & Device Data

• App usage statistics, device type, and technical diagnostics

Retail & Loyalty Integrations

With your permission, we may collect:

• Store loyalty card numbers (e.g. Flybuys, Everyday Rewards)
• Shopping data from connected accounts (e.g. Woolworths, Coles)

We never sell your personal information. Your trust is our priority. We use your information to:

• Help you track your groceries, expiry dates, and meal plans
• Provide recipe suggestions and personalised offers
• Compare prices and build smarter shopping lists
• Improve the Covered platform and overall customer experience
• Send optional reminders, tips, or product updates

Anonymised Data: What It Is & Why It Benefits You

To make Covered even better, we sometimes use anonymised data — this means any information that personally identifies you (like your name, email, or address) is removed or scrambled so it can’t be traced back to you. We may share this anonymised data with trusted third parties (like food brands, local grocers, or researchers) to:

• Understand trends in grocery shopping, food waste, or dietary preferences
• Improve product offerings, deals, and rewards that matter to you
• Help local businesses design better experiences and offers for your community
• Inform sustainability efforts, such as reducing food waste or packaging use

By sharing anonymised insights, you help shape a smarter, more rewarding shopping experience—without compromising your privacy.

We do not sell or rent your personal information to third parties. We may share:

• Anonymised, aggregated insights with trusted partners (e.g. grocery retailers) to help improve their services and user experiences
• Loyalty and rewards data with selected retailers only if you connect your membership account

We only share data that is required to deliver a feature you've opted into, and only with providers who comply with strict data protection standards.

We store your data securely using encrypted services. Access is limited to authorised team members and partners who are bound by confidentiality obligations. You can request access to your data, correct any inaccuracies, or request deletion by contacting us at support@enjoycovered.com.

As an Australian resident (and where applicable under GDPR), you have the right to:

• Access your personal information
• Request correction or deletion
• Withdraw consent or unsubscribe from communications
• File a complaint with the Office of the Australian Information Commissioner (OAIC)

We retain your information only as long as necessary to provide you with Covered’s services or to comply with legal obligations. You can request deletion of your data at any time.

Covered is not designed for children under 18. We do not knowingly collect personal information from children.

We may update this policy from time to time. You will be notified via the app or email of any material changes.

If you have any questions or concerns about this Privacy Policy or your personal data, please contact us at:
support@enjoycovered.com